From the Tuesday evening onwards the visitor numbers were very good, but to be honest it’s not the quantity of people that matters but the quality, and at this show it has been excellent! We’ve followed up with people and already we’ve had 50% ask for a quotation, which is a great sign that the right people have been at the show, and that they’re in the market to buy. I only need a small amount of that to convert for the show to be worthwhile.

The show has been an absolute success. Our customers in France have been particularly pleased that the show is in Antwerp, the location really works for them. I’m convinced that being at the show has improved my company’s visibility in the market; by the end of the first day alone I’d seen the majority of my customers, who are based in France, which means I won’t need to visit them for the next six months. And of course, we’ve seen prospects too.

AntwerpXL was a great platform, and a key meeting point to learn about upcoming trends and how Panalpina can proactively support its customers to stay ahead of the curve. Innovative new service solutions were presented which we will incorporate in our value proposal going forward!