08-10 October 2024
Antwerp expo
Belgium

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Advertising specifications

Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format.

If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.

Website specifications

Our variety of website advertising options allows you to put an advert of your choice on our homepage. Available formats: JPG, PNG, GIF.

Best practise:

  • Be clear and concise
  • Provide a clear call to action
  • Use high quality visuals
  • Use smooth animation
  • Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.

Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimensions (px):

Email specifications

Available formats: JPG,PNG,GIF

Best practise: 

  • Be clear and concise
  • Provide a clear call to action
    Use high quality visuals
  • Use smooth animation
  • Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.  

Specs and best practise:

  • Maximum 600 pixels width (any height).
  • 72dpi for image resolution.
  • Background images, animated GIFs, videos and image mapping aren’t supported on all email systems. If used, ensure you send image files and alternative text.
  • Only web safe fonts should be used for text e.g. Arial,Verdana, Helvetica, Tahoma, Trebuchet MS, Times New Roman.
  • Minimum legible font size is 12 pixels.
    Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.

Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimensions (px):

Social specifications

Best practise: 

  • Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
  • For Twitter the maximum post length, including hashtags and URls’s,  is 280 characters
  • Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
  •  Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB. 
  • You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags. 

Asset requirements:

  • Max Image Size:150KB
  • Max video size:4gb
  • Non-animated image formats: JPEG, PNG,.GIF
  • Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)

Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

 

Dimensions (px):

PPC Campaign Specifications

Best practise: 

  • Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
  • For Twitter the maximum post length, including hashtags and URls’s,  is 280 characters
  • Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
  •  Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB. 
  • You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags. 

Asset requirements:

  • Max Image Size:150KB
  • Max video size:4gb
  • Non-animated image formats: JPEG, PNG,.GIF
  • Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)

Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

 

Dimensions (px):

Video best practise

Video best practise:

  • Grab attention within the first 2 seconds
  • Communicate visually so users can understand your message even without audio
  • Don’t overlay text, logos or button
  • 30 seconds or less. Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
  • Animations can be looped, but the animations must
    stop after 30 seconds
  • Animated GIF ads must be slower than 5 fps
  •  Flash ads must be 24 fps or slower

Asset requirements:

  • YouTube must be public
  •  Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
  • You can supply one or a number of video files.
 

Dimensions (px):

Bespoke advertising 

For more information on solus email campaigns and webinar get in contact with us. 

webinar 

Host a webinar with AntwerpXL and reach a larger audience, boost brand awareness, and generate leads. Maximise our engaged audience of decision makers by pitching your services in a virtual format.Full webinar package includes:
• 1x 1 hour long webinar including Q&A
• Opted in data will be shared
• 2x Dedicated webinar invite emails
• Artwork creation for social posts
• Full content details of opted in data – Full Name, Job Title,
Company, Email, Telephone number
• 6 social media posts in total
• Post webinar email to all attendees and absentees with your
contact details
• Recording of the webinar will be promoted post show on the
website and social media
• Opportunity to run polls during the webinar
• Opportunity to share the slides as handouts

Solus email 

Looking to send your branded email to a specifically relevant segment of the
community? Our third party opt-in database of more than 3,000 subscribers
provides an efficient way to expand your prospect universe.

Digital opportunities

Digital Opportunities

Find out about all the digital advertising options we offer
Find out more

Contact us & Enquiries

Contact & Enquiries

Want more information to get in contact with us now Find out more
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