We spoke to Stian Omli, Head of Global Breakbulk Sales at Höegh Autoliners, about his insights on today’s breakbulk market, his role at one of the industry’s big players, and how he likes to enjoy his free time when he travels!
I have been fortunate to work for Höegh since 2008 in five very different roles across trade, capacity management, operations and sales. My current role as globally responsible for breakbulk sales, marketing and strategy commenced January 2018, so closing in on two years. Still a rookie!
As we’re living in a highly dynamic world influenced heavily by “recent” geopolitical events, the breakbulk scene is naturally also changing. To pinpoint the “biggest change” I would perhaps say the move towards renewable energy and the increased shipments from customers supporting this move such as trams and windmill parts in the past 18 months.
The international focus I would say – being able to meet many fascinating clients from all over the world. Moreover, I truly like the business development part of this very diversified industry and identifying new cargo segments and opportunities. The RoRo segment is still quite new to breakbulk, but our mode of transportation offers many advantages over traditional shipping methods of LoLo, so our value proposition is strong. As more and more clients appreciate this very fact, it is indeed very rewarding.
The most challenging part would still be to market the RoRo option as opposed to traditional LoLo. Due to the capacity of our vessels being able to cater for up to 375 metric tonnes and 6.5 metres x 12 metres in width/height, there is indeed a wide variety of cargo we can carry. Ever expanding this portfolio of customers and cargo types is a welcome challenge.
Oh, this is difficult to answer as most countries have so much to offer. As I have practiced the Korean martial art of Taekwon-Do for over 25 years, I would perhaps say South Korea. It is just a bit special to me and I truly enjoy the Korean cuisine with fresh spicy Kimchi and Korean BBQ!
Be open-minded and curious as the world has so much to offer. Would also say that being generally positive is imperative, and appreciate the little things. Stamina is also indispensable in this – at times – rather chaotic world we’re living in and don’t forget “Winners never quit and quitters never win”. Hang in there!
I actually get to read quite a few books during my holidays as my kids are getting older (unlike myself). I am a big fan of crime fiction and can highly recommend the Norwegian author Jo Nesbo which is translated to many different languages. Can also highly recommend the Will Robie thrillers by David Baldacci.
De Vogelenzang in Gravenwezel – a hidden gem on the outskirts of Antwerp city centre. Excellent food and nice green location.
The intimate and relaxed atmosphere to meet current and future clients.
Belgium has so many good ones, but it has to be Westvleteren XII from the Abdij St Sixtus monastery: absolutely amazing! As rare as breakbulk talent!
You can meet Stian on the Höegh Autoliners stand (F105) by the Networking Area at AntwerpXL 2020
