iSTANBUL – 3 July 2025 — Turkish retail group Eren Perakende has selected Dematic, a global leader in supply chain automation, to provide the automation for its new distribution centre in Istanbul, Türkiye. The project marks a significant step in the company’s commitment to enhance operational efficiency and meet growing market demands with advanced automation technology.
For over 55 years, the group has been bringing well-known global brands to customers in Türkiye. Eren Perakende has been the distributor of global brands such as Burberry, Gant, Nautica, Converse, Intersport, and The Kooples. Expanding its online sales network with a multichannel strategy, the company also owns brands such as House of SuperStep, SuperKids, Fashfed, and United4. With an experience-driven approach, the company continues to grow operating in 25 countries with over 8,000 employees and more than 600 stores and 17 digital channels. The Dematic solution to be implemented at the new distribution centre is planned to boost productivity, increase accuracy rates and optimise overall supply chain efficiency.
“As our business continues to grow, investing in automation is a key step in ensuring we can keep pace with rising demand,” says Osman Şentürk, Eren Perakende’s CEO, adding, “With this investment in automation, we want to deliver a full omnichannel experience to our customers. Partnering with Dematic allows us to implement a pioneering solution that will drive efficiency and accuracy in our distribution operations and strengthen our ability to serve customers more effectively.