Words by Cyann Fielding
Emails. While a fundamental part of business communication, the sheer number we receive every day can be daunting. Time spent trawling through each email, only to realise just 5% is relevant, can be a significant chunk that could be spent on more valuable business tasks and truly demotivating. SEDNA is revolutionising this process.
SEDNA unlocks the information trapped in your company’s email platforms by integrating existing business systems with the SEDNA application to automatically tag and add context to every message and enable seamless collaboration in real time. This process helps make responses faster, consequently establishing better team collaboration and outcomes.
Instead of replacing a company’s email, SEDNA forms an operational ecosystem around its mailbox. In doing this, SEDNA encourages people behind the screens to work more productively and faster – reducing email volume by up to 95%. By integrating a business’ existing systems with the SEDNA application, users can automatically tag and add context to every message and establish seamless collaboration in real time.
Rather than holding thousands of copies of the same email, SEDNA only holds one.
Bill Dobie, founder and CEO at SEDNA, explains: ‘The idea behind it [SEDNA] is that you can fix a lot of your business processes by linking your email to the core of the system itself.’ SEDNA can take a company’s control system – i.e. cargo or freight – and link it automatically to the email system.
‘The main thing is that [SEDNA establishes] general time savings. On average, each customer says they save about an hour, some say two hours, a day. And that immediately translates into financial benefits,’ says Dobie. In streamlining email communication, SEDNA helps to create more efficient daily routines in the workplace. The time usually taken up scrolling through endless emails can be used on more valuable tasks.
‘But the saving time is a very functional thing,’ says Dobie. ‘The main challenge I think our industry faces is reducing risk and finding opportunity.’ The issue most users have is that they read every email coming in. SEDNA’s platform can be embedded into the existing systems and tag and categorise emails so that users only see what’s actually relevant. Users can then read and respond to the emails which are relevant to them, without the worry they have missed important information.
The power of trade shows
Dobie believes in the power of trade shows and face-to-face interaction. Events give the SEDNA team an opportunity to reach more people and educate them on the benefits of the platform. It gives SEDNA the opportunity to tell its story and show the true potential of a digital initiative bringing real value.
The shipping industry needs game-changers and innovators; AntwerpXL brings these people together. SEDNA’s solution falls into many innovative categories – artificial intelligence, digitalisation and technology.
Attending trade shows such as AntwerpXL, allows the team at SEDNA to approach people who may be stuck in their ways and reluctant to accept that digitalisation can aid the development of work processes. The level of interaction gained during exhibitions allows SEDNA to tell its story and explain the benefits of what they offer to prospective clients.
Making sure important communication is not lost is hard, Dobie admits, but he wouldn’t be where he is without thinking it was possible. By building on existing systems, SEDNA restricts the anxiety involved with using new software. The bones of the existing infrastructure are kept in place. SEDNA creates an efficient workflow, suggesting changes that could be made to improve productivity, the software creates direction for each worker.
SEDNA’s digital transformation story is exactly why AntwerpXL and other such trade events are so important. By being able to tell customer-centric stories at events, SEDNA can show exactly how its platform can simplify complex shipping operations. Face-to-face interaction is key to building empathy and understanding – enhanced through in-person meet-ups.
SEDNA is making plans to be at AntwerpXL 2023 on 28-30 November at Antwerp Expo.
Source: Cyann Fielding, Journalist, AntwerpXL
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