The global packaging landscape is shifting rapidly as sustainability becomes a key priority. With new regulations like the European Union’s Packaging and Packaging Waste Regulation (PPWR) and expanded Extended Producer Responsibility (EPR) laws in regions worldwide, businesses must adapt to meet these evolving standards. This two-part series explores these shifts. In part one, we focus on the PPWR, outlining its key provisions and the necessary steps for businesses. Here’s what to expect in 2025 and beyond.